Arson Creative Director and Co-Founder Matt Morin recently posted an article, “Cannabis companies aren’t building their brands. They’re blowing it.” on Medium. In addition to lots of great reader feedback, his piece was also recommended by the Medium Staff.
The article focuses on the cannabis sector and how there are huge branding opportunities available for those who want to go for it. With legalization efforts across the country, it’s only a matter of time before the floodgates open – and those companies who have already thought about their brands will be set to reap the rewards.