"> Arson Co-Founder interviewed in Forbes Magazine article - Arson

Arson Co-Founder interviewed in Forbes Magazine article

Will the Raiders move down south or not? It’s a question every fan is wondering. But while we won’t know for sure until it happens, we can start thinking about the marketing repercussions if they do. Forbes contributor Paul Talbot has written a great piece on “Life and Death in Local NFL Marketing.” and Arson Co-Founder Matt Morin was interviewed for his thoughts on it.

“Nothing’s set in stone as far as the Raiders leaving, so I wouldn’t acknowledge it or play to it in their marketing. The team is finally starting to get better and there’s some genuine excitement around this coming season. You always sell the consumer benefit – and this year the consumer benefit is that they’ll be more fun to watch and should win more games. That’s what I’d focus on.”

Read the full piece here.

Posted on August 3, 2015 in Work

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