"> Taco Bell – Feed the Beat - Arson

Taco Bell – Feed the Beat

Project Description

Take 100 unsigned indie bands and give them a forum for hundreds of thousands of music fans to hear them. That was our challenge as we completely revamped the third year of Taco Bell’s Feed The Beat campaign into a more fan-centric experience. With streaming music, in-depth band pages, games and a tourney-style, head-to-head voting contest, we had nearly a million fans in a 6-week period come Feed The Beat.

Project Details

Client: Taco Bell

Tags: Web

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